Om Malik on publishers

And it is not just digital publishers. Even traditional media outlets are so, for the lack of a better word,

basic

.

When your money comes from advertising you have to reach as many eyeballs as possible to claim a larger impact on the ads you show. That means that you have to water down your coverage and focus on the most broadly appealing stories. And not do the hard work of journalism; asking if this story is actually news.